Rise in population of lactose intolerant people, strong network and distribution channel with retail stores, and availability of kefir products at affordable prices have boosted the growth of the global kefir market. Europe dominated in terms of revenue in 2020, accounting for more than one-third of the market. However, the demand for kefir is expected to get back on track due to increase in awareness of health and wellness among people. Rise in population of lactose intolerant people, strong network and distribution channel with retail stores, and availability of kefir products at affordable prices have boosted the growth of the global kefir market. Europe dominated in terms of revenue in 2020, accounting for more than one-third of the market. However, the demand for kefir is expected to get back on track due to increase in awareness of health and wellness among people.

By A Silva